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Micro Brewing

The production of beer has recently undergone a reversal in the trend towards large mega macro breweries to the identification and capitalization of beer production in micro brewing. The roots and history of the trend towards micro level beers will be identified along with an understanding of the centralization of micro beer production and the line after which a brewery can no longer consider it micro company and must instead refer to itself and a macro brewery.

The trend towards micro breweries can be traced back to the prohibition, when alcohol was made illegal. Rather than selling religiously affiliated wines, many breweries just went bankrupt causing a shortage of breweries when the prohibition was eventually repealed. From the lack of producers, the vacuum was filled by the accelerated production of the macro breweries. Bud and Miller are examples of two beer companies that could not be categorized to be micro brewing, but produce in the millions of gallons of beer and therefore fall under the categorization of a macro brewery.

Micro brewing goes by many names and includes the lowest production swath of beer producers. In America the largest per capita numbers of micro breweries are regionally centralized in the New England north east, and the north west of the United States. The south east and some of the south west comprise the statistics which are minimal in per capita terms of micro breweries. Another name for the trade is craft brewing. Both names, however, are generally reserved for lines of production which produce fewer than 15,000 barrels of beer annually.

 

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